Explore the USC Annenberg Magazine

Media Highlights

Forbes
Marketing on TikTok? Better take off your filters
September 9, 2019

Forbes featured an op-ed from Stefan Pollack on the social media application TikTok and its effectiveness for advertisers to reach Gen Zers.

The New York Times
A school for scandal is a haven for student journalists
September 8, 2019

The New York Times covered the USC Beacon Project in a story on student journalists and their investigations into USC.

Insider
Hollywood nearly quadrupled the number of women of color in leading roles last year, but it still needs to do more to include LGBTQ people
September 6, 2019

Insider featured research from Stacy Smith and the Annenberg Inclusion Initiative that showed how 2018 was a year of improvement for women and people of color in film, and also that more work needs to be done. Additional coverage was found on CW News Los Angeles affiliate KTLA-TV and in Refinery29 and Vice.