Liuning (Matt) Zhoupic

Liuning (Matt)
Zhou

Visiting Communication Management Expert in Residence
Research Director, Center for the Digital Future
(626) 271-6170
Liuning (Matt) Zhoupic
Expertise: 
Digital Media, Marketing, Policy and Law, Social Media
Center Affiliation: 

Liuning (Matt)
Zhou

Visiting Communication Management Expert in Residence
Research Director, Center for the Digital Future
(626) 271-6170

Tabs

Matt Zhou holds a PhD in communication from the USC Annenberg School for Communication and Journalism. As research director of the Center for the Digital Future, Zhou oversees the development and execution of the center’s research projects, coordinates the research process with partners, and leads quality control efforts. 

Zhou’s research focuses on international telecommunications, communications policy, and new media. He has published peer-reviewed research articles on those topics in academic journals such as China Information, Chinese Journal of Communication, International Journal of Mobile Marketing, Journal of Interactive Marketing, and Social Behavior and Personality.

Zhou has a deep understanding of research methodology and teaches research methods and data analytics classes in the communication management program at USC Annenberg.