Academics»Public Relations Innovation, Strategy And Management (Online) (MS)

Master of Science in Public Relations Innovation, Strategy and Management (Online)

Students working at a table.

You will evolve and lead the PR industry as emerging technologies continue to expand the ways communication can impact nearly every facet of an organization’s business.

Whether it’s multiplatform content creation or influencer relations, global brands need expertise across the full spectrum of PR, marketing and advertising functions to thrive in today’s complex media landscape. In our fully online program, you will build a foundation in critical thinking, ethics and data-driven decision making, while learning to develop and deploy compelling, accurate and effective communication campaigns that incorporate technological advances.

You will also examine the fundamentals of business, finance and economics, allowing you to enhance collaboration with C-suite leaders and to effectively communicate with shareholders and other stakeholders. As you develop ethical, collaborative leadership skills and purpose-driven approaches, you will explore how to support diverse perspectives in persuasive storytelling and content creation, and to collaborate with and manage teams with diverse backgrounds.

Program Information

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By the numbers

#1
school for studying communication and media in the U.S.In 2022, QS World University Rankings named USC among the foremost schools for studying communication and media in the world.
In 2022, QS World University Rankings named USC among the foremost schools for studying communication and media in the world.
900+
alumni have earned their USC Annenberg master’s degree onlineFor over 10 years, USC Annenberg has helped working professionals all over the world expand their skill sets and advance their careers while earning their degree fully online.
For over 10 years, USC Annenberg has helped working professionals all over the world expand their skill sets and advance their careers while earning their degree fully online.
12
months to complete your master’s degreeStudents can select between a one-year or two-year track to meet their personal and professional needs.
Students can select between a one-year or two-year track to meet their personal and professional needs.
8% %
growth in PR field projected from 2021–31With the global PR market expected to grow by more than $25 billion by 2027, there is an increasing demand for professionals to help organizations thrive in today’s complex communications landscape.
With the global PR market expected to grow by more than $25 billion by 2027, there is an increasing demand for professionals to help organizations thrive in today’s complex communications landscape.
Person presenting in front of class.

Network with industry leaders

The MSPRISM program was designed by USC Annenberg faculty with input from industry executives, including from the USC Annenberg Center for Public Relations Board of Advisers. These top public relations, marketing and communication leaders will continue to provide programmatic guidance and will connect with students directly through online and in-person networking events.

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  Attend an info session Learn more about the program and ask questions during our Q&A session.   Stay in touch Request more information about the Public Relations Innovation, Strategy and Management program.   See our school Explore USC Annenberg at the heart of the USC campus in Los Angeles, California.   Start your application Take the first steps toward your unique USC Annenberg experience.