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Strategic Public Relations

Graduate application guidelines (PDF)

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Success in contemporary public relations requires a sophisticated understanding of the communication processes and ethical standards that govern interactions between institutions and their stakeholders.

As a graduate student in strategic public relations, you’ll absorb the concepts underlying modern PR while honing your strategic planning, writing, media relations and communication skills. You’ll also build an understanding of the day-to-day work of PR professionals and work on case studies involving real-world problems.