Graduate application guidelines (PDF)
Strategic Public Relations is the discipline through which all types of organizations communicate and build relationships with the people who are important to them. From environmentally focused social action groups to Fortune 500 companies, and from government agencies to entertainment behemoths, highly trained public relations people have assumed leadership positions.
The days when PR was a non-strategic, non-management function driven largely by publicity and special events are over. Today it is a complex, exciting, fast-growing and lucrative field that is leading the way in the use of new techniques and technologies.
USC Annenberg’s dynamic, professionally oriented Master’s in Strategic Public Relations (MSPR) provides our students with all of the analytical, strategic and tactical skills they’ll need to succeed and lead. Its focus on strategic problem solving, critical thinking, and usable skills, rather than purely theoretical concepts and/or mere execution, is unique.
As a student in the MSPR, you will be prepared for communication-related positions in whatever type of organization – in whatever field or industry – you are passionate about. It can be your portal to a great career.