Prior to joining the USC faculty, Burghardt Tenderich was executive director of the Center for Entrepreneurship & Technology at the University of California at Berkeley, where he lectured on technology innovation. He is also founding partner of TnT Initiatives, LLC, a social media publishing and consulting firm focused on web and healthcare-related technologies. He has 20 years of experience in marketing and communication in the information technology and internet industries, both in the United States and Europe. Previous positions include general manager, North America, for technology communications consultancy Bite Communications; vice president, public relations at Siebel Systems; and senior vice president and partner at technology PR agency Applied Communications.