Research
Exploring uncertainty
This 8 th edition of the Relevance Report will not be relevant for long. But today, it definitely is. Everyone in communications is talking about Artificial Intelligence. This was not the case in 2019, when the USC Center for Public Relations surveyed PR professionals and found only 18% thought that AI would be an important part of their future business. In 2023, in a survey we...
Behind the Camera
The Annenberg Inclusion Initiative has extensively examined the representation of women and people of color behind the camera in film, as well as in TV and digital storytelling. This includes quantitative research on the employment of females and people of color, as well as qualitative studies on the barriers and... Read more
Age
The Annenberg Inclusion Initiative assesses the apparent age of every speaking character on screen. These findings are included in our annual reports (see tabs for gender , race/ethnicity , LGBT , and disability ). In 2016, we partnered with Humana to more closely examine the prevalence and portrayal of characters... Read more
Disability
The Annenberg Inclusion Initiative began assessing the depictions of characters with disabilities in the 100 top-grossing films of 2015. Only 2.4% of all speaking characters were shown with a disability. The following studies include information on characters with disabilities. In 2019, the Initiative released its first study on the prevalence... Read more
LGBT
In 2015, the Annenberg Inclusion Initiative began evaluating the prevalence of characters from the LGBT community on screen in media. We also look intersectionally at gender, race/ethnicity, and LGBT characters, including at how individuals are portrayed. See the following studies for more information on the representation of the LGBT community.... Read more
Race/Ethnicity
The Annenberg Inclusion Initiative examines the proportion of characters from different racial/ethnic groups on screen in entertainment. Routinely, we find an on-screen underrepresentation of characters who are Black/African American, Hispanic/Latino, Asian or Asian American, Native American, Native Hawaiian/Pacific Islander, Middle Eastern, or from other racial/ethnic backgrounds. In addition to the... Read more
Gender
Since 2005, the Annenberg Inclusion Initiative has examined the prevalence and portrayal of female-identified characters in entertainment. Although girls and women represent 50% of the population and 50% of movie ticket buyers, they are still underrepresented in film. The Annenberg Inclusion Initiative reports cover film, television, and digital content. We... Read more