Although an animated character launched on social media might not appear to have a “relevant” impact on the world, Serena Williams’ daughter’s adorable and charismatic doll-turned-internet sensation has proven quite the opposite.
Meet Qai Qai. With a collective fanbase of over 3.3 million followers across her social media platforms, Qai Qai has more reach than most influencers. She...
Even before the rocky years of pandemic, USC prioritized investing in and increasing mental health support services for students, faculty, and staff. These decisions are in lockstep with a rapid shift to redefine what it means to create a truly safe and inclusive academic community.
Erasing the stigma of seeking help and propelling the discussion of mental health into our cultural...
Looking back on 2021, internet culture was the culture, fueled by the quickly growing yet still nascent creator economy. Through his work on TikTok, Ogo helped spotlight the next generation of breakthrough and often underrepresented creators. Ogo is a social media marketer who runs his own influence marketing group, Thirteenth. When I look towards 2022, I see Ogo bringing more creators to the...
It’s appropriate, as I’m writing this for a report about communication and media, that the Twitter profile picture of chef and restaurateur José Andrés is a simple image of him holding a phone. Rather than grabbing hold of a tool of the culinary trade, Andrés instead is focused on the medium of his message. He’s focused on using it to rally as many people as he can around the idea that food...
In five vibrant minutes on January 20, 2021, just two weeks following the attacks on the U.S Capitol and years of great divide, Amanda Gorman delivered an impassioned call to the nation.
Gorman’s The Hill We Climb zeroed in on the need for healing and reconciliation with a plea for Americans to come together to rebuild and realize the true strength of the country. Her final words were...
The opening of the famed TV series “Star Trek” is memorable. And at the time, it seemed a far cry from reality.
But thanks to a few pioneers — by the names of Bezos, Branson and Musk — this year got us that much closer to this reality.
On July 11, 2021, Sir Richard Branson joined a few fellow space explorers to travel at Mach 3 into space. As Branson said, “Just imagine a world...
A powerful voice that brought calm to the chaos of COVID-19 was that of the parent. Moms and dads stepped in and stepped up as children of all ages sought comfort and security amidst an unprecedented pandemic. When the world turned upside down and support infrastructure crumbled, it was parents who buried their own fears and gave us hope that we would somehow make it through.
Moms and...
How many academics do you know with a social following of more than one million? Sanyin Siang does! Let me explain.
In writing for this Relevance Report, I think of relevance as the imparting of perspective or ideas that serves our current and future moments in a way that resonates with a large swath of our society. But in our deeply complex and fragmented world, to do so requires the...