Everyone has their opinion about generative artificial intelligence. And those opinions range from doom and gloom, to nirvana, and everything in between. And here comes another.
It is a new chapter for communications that cannot be overlooked or underestimated. All signs point to the fact that AI will have an impact on how we work. Hopefully, leaning more toward the positive outcomes...
While algorithms are busy predicting the next bull market and diagnosing your heart in real-time, crisis communication still fumbles in the dark — reactive, not proactive and increasingly outdated. Why be content to remain bystanders in our own narrative, letting crisis define us, rather than seizing innovative technologies that could redefine the future of strategic messaging?...
Like a cannonball splash, generative AI’s bold public arrival in 2023 has made one thing very clear for the communications industry: The future, once again, is right now.
The smartest PR professionals, communications leaders and brands are already jumping in, immersing themselves in artificial intelligence technology, which — like other innovations that have...
In the golden age of radio and newspapers, the Two-Step Flow Model held sway. Developed in 1948 by Paul Lazarsfeld and Elihu Katz to help explain voter decision-making, this classic communication model proposed that media messages flowed in two distinct stages. First, messages tended to flow to “opinion leaders,” such as political pundits, influential journalists, or...
“We need talent who can reach across disciplinary silos, and think expansively not limited by current expertise.”
“We need graduates trained and fluent in digital media technologies. But, we also need people with a hunger to acquire the skills to evolve and adapt as quickly as these industries.”
“The interdisciplinary nature of today's digital media requires cross-functional...
This 8 th edition of the Relevance Report will not be relevant for long. But today, it definitely is. Everyone in communications is talking about Artificial Intelligence. This was not the case in 2019, when the USC Center for Public Relations surveyed PR professionals and found only 18% thought that AI would be an important part of their future business. In 2023, in a survey we...
The 8 th edition of the USC Annenberg Relevance Report won’t be relevant for long, predicts Fred Cook, director of the USC Center for Public Relations . But today, it definitely is.
“Everyone in communications is talking about Artificial Intelligence (AI),” writes Cook. “This was not the...