Using narratives to convey health information

Sheila Murphy, professor of communication, created a study to test ways to motivate women to get screening for cervical cancer. Trained in social psychology, Murphy specializes in identifying the individual, interpersonal, community, ethnic and cultural factors that shape people’s knowledge, attitudes and practices. 

In this specific study, she created a narrative and a non-narrative video and tested its effectiveness with Mexican American, African American and European American women.