Aashna Moitra-Serrao knew exactly what she wanted to do with her career.
“It was either be part of the communications industry or event planning, so when I found public relations, it was the perfect blend of those two worlds,” Moitra-Serrao said. “I’m a little bit of a peacock myself so it was a match made in heaven.”
Moitra-Serrao grew up in...
Near the end of her senior year in college, Christine Alabastro faced a choice: Either take a business management job that didn’t feed her creative passions or face the unknown after graduation. Anxious about her future, she shared her concerns with her mother, Cynthia,...
For Samantha Balcaceres, hospitality is the lens through which she approaches public relations. That concept of generosity and welcoming runs deep for her; she credits it to her upbringing as part of a large family with roots in Nicaragua.
“They’ve always been the model of hospitality and hard work,” she said. “There’s a warmth in our culture, and it’s just always in my nature to be...
Having grown up in South Central Los Angeles, Dr. Mary Hill-Wagner considers herself straight “outta” Compton. Viewed as one of L.A.’s roughest neighborhoods, Hill-Wagner was inspired by how USC alumnus John Singleton captured South Central in his 1991 film, Boyz n the Hood . But she always wondered: “Where were the women who grew up there? Where’s our book? Where’s our movie?”
Girlz...
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As one of the recipients of the 2022 Annenberg Innovation Lab Civic Media Fellowship, Jamal Jordan is continuing to push himself to discover the different types of stories he wants to tell. “Being able to divorce yourself from thinking in a box is always the most valuable tool you have,” he said. Jordan is a self-described multimedia documentarian, who is always using whatever tools he has...
Sophie Flay listens as her father, celebrity chef Bobby Flay, reveals the trick to making a good burger, explaining to their podcast audience that it’s his “signature move.” The secret, he says, is to “Press your thumb into the center of the uncooked hamburger meat, making a small indent. This ensures it won’t ‘puff up,’ necessitating your ‘smashing’ it with a spatula, thus releasing juices to...
It was natural for Kiley McKay to sign up for the unique opportunity to work for the Los Angeles Sports & Entertainment Commission (LASEC) in their newly created social media command center. With a...
