Aimei
Yang
Associate Professor of Journalism

Program

Public Relations (BA)
Strategic Public Relations (MA)

Phone

213-740-5096

More Aimei

Download

CV

Expertise

Communication Theory
Networks
Public Diplomacy
Public Relations

Center Affiliation

Annenberg Networks Network
Center for Public Relations
Center on Public Diplomacy

Aimei Yang is an Associate Professor at USC Annenberg. Yang earned her Ph.D. in Communication at the University of Oklahoma. Yang’s research is positioned at the intersection of strategic public relations research and a social network approach to the study of inter-organizational relationships, and focuses on the relationship dynamics among civil actors, corporations and government agencies. Specifically, Yang’s research topics include transnational civil networks, multi-sectoral alliance networks, public diplomacy, and dynamic social networks in social movements.

Yang’s has published over 40 refereed journal articles in communication, public relations and management journals such as Communication Theory,  Journalism and Mass Communication Quarterly, Mass Communication and Society, Computers in Human Behavior, Public Relations Review, and Journal of Business Ethics, among others. Yang has also regularly presented her work at national and international conferences and given research talks at universities around the world. Yang has received six top faculty research awards from National Communication Association and International Communication Association since 2012.

Yang is a member of the Page Up Society and serves on the editorial board of Public Relations Review and Journal of Public Relations Research

Course Titles

COMM 790: Directed Research

PR599: Advanced Strategic Data Analytics, Engagement, and Digital Storytelling

PR/JOUR463: Strategic Public Relations Research, Analysis and Insights

JOUR253: Theoretical Foundations of Strategic Public Relations

PR/JOUR250: Strategic Public Relations: An Introduction