What marketers can learn from terrorists

The social media revolution has been integral to communication across the Muslim world. From the Arab Spring and active youth engagement to extremist recruitment and networking, digital diplomacy and social media use have transformed the communication paradigm in international relations. So what does this mean for regimes and voters? For terrorist organizations? Join Dr. Haroon Ullah as he discusses his new book, Digital World War: Islamists, Extremists, and the Fight for Cyber Supremacy, which outlines social media’s influence on the Muslim world, and its implications for regional and international politics. Books will be for sale at the event.

About Haroon Ullah

Dr. Haroon Ullah is chief strategy officer for the Broadcasting Board of Governors, an $800 million global media agency. A former senior adviser to three Secretaries of State, Dr. Ullah’s expertise includes digital transmedia strategy and countering violent extremism. He is a Peabody TV Award recipient, an Adjunct Professor at Georgetown University and a term member of the Council on Foreign Relations. An award-winning author, Dr. Ullah published his third book Digital World War (Yale University Press) in 2017.

RSVP