Projects
PUBLIC RELATIONS GENERALLY ACCEPTED PRACTICES (GAP) STUDY
The GAP Study is a major survey of industry professionals aimed at identifying new developments in the profession and monitoring trends in those areas of the greatest importance to communications decision makers. Many hundreds of senior-level professionals participate in each GAP Study, which is conducted every other year. The results are widely followed by the profession and the academy.
PUBLIC RELATIONS MANAGEMENT DATASOURCE (PRMD)
The Public Relations Management DataSource (PRMD) is an easy to use on-line tool through which communications decision makers can obtain, at no cost, insight on how they can better
manage their operations and plan for the future. Through the PRMD database, which consists of the cumulative results of all GAP Studies conducted to date, users can access information, specific to organizations of their own size and type, on such key issues as budgets, organization, reporting lines, the role of PR within the organization, the use of outside agencies, resources allocated to those agencies, senior management’s perceptions of the PR function, and many others.
MEDIA MYTHS AND REALITIES STUDY
Conducted in partnership with Ketchum, the Media Myths and Realities Study establishes a much needed benchmark against which trends in consumers’ use of, and belief in, all types of “traditional” and “new” media can be tracked and compared. The study also assesses the attitudes toward, and uses of, those various types of media among communications professionals and compares professionals’ beliefs with those of consumers.