PR GAP Studies
To review the data on a specific topic refer first to the Table of Contents for a particular study and then go to the PDF file containing the pertinent section.
All links are to PDFs and require Adobe Acrobat Reader. To download, click here.
2009 GAP VI Study
Report 1 - Budgets and Staffing
Report 1 Press Release PDF
Report 2 - Organization, Reporting, Senior Management Perceptions, Integration, and Culture
Report 2 Press Release PDF
Report 3 - Areas of responsibility, Digital/Social media, and Evaluation
Report 3 Press Release PDF
Report 4 - Use of PR Agencies
Report 4 Press Release PDF
Report 5 - Correlations, Best Practices, Executive Summary
Report 5 Press Release PDF
2007 GAP V Study
Cover page (216 KB)
Table of Contents (56 KB)
Section 1 - Introduction: Goals, Methodology, Acknowledgements (227 KB)
Section 2 - Executive Summary (97 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (433 KB)
Section 4 - Characteristics of Public and Private Companies (275 KB)
Section 5 - Characteristics of Government and Not-For-Profit Agencies (314 KB)
Section 6 - Health Care, Manufacturing, and Technology Organizations (268 KB)
Section 7 - Best Practice Communications (198 KB)
Appendix (90 KB)
• Complete Study in one PDF file (3.4 MB)
2005 GAP IV Study
Cover page (27 KB)
Table of Contents (53 KB)
Section 1 - Introduction : Goals, Methodology, Acknowledgements (57 KB)
Section 2 - Executive Summary (92 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (1.94 MB)
Section 4 - Characteristics Of Public And Private Companies (947 KB)
Section 5 - Characteristics Of Government And Not-For-Profit Agencies (605 KB)
Section 6 - Health Care, Manufacturing And Technology Organizations (508 KB)
Section 7 - Patterns Of Excellence Suggested By Statistical Correlations (116 KB)
2004 GAP III Study
Cover page (25 KB)
Table of Contents (55 KB)
Section 1 - Introduction (46 KB)
Section 2 - Executive Summary (59 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (2.48 MB)
Section 4 - Characteristics Of Organizations That Appear On Fortune Magazine's “Most Admired Companies” (MAC) List Relative To Those Of Non-Mac's (1.17 MB)
Section 5 - Characteristics Of Public And Private Companies, Government And Not-For-Profit Agencies (1.82 MB)
2003 GAP II Study
Cover page (48 KB)
Table of Contents (119 KB)
Section 1 - Introduction : Goals, Methodology, Acknowledgements (114 KB)
Section 2 - Executive Summary (166 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (2.8 MB)
Section 4 - Characteristics Of Organizations That Appear On Fortune Magazine's “Most Admired Companies” (MAC) List Relative To Those Of Non-Mac's (1.3 MB)
Section 5 - Public VS Private Company Findings (1.2 MB)
Section 6 - Emerging Patterns, Trends And Better Practices (194 KB)
2002 GAP I Study
Cover page (25 KB)
Section 1 - Executive Summary (26 KB)
Section 2 - Introduction (32 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (169 KB)
Section 4 - Characteristics Of Organizations That Appear On Fortune Magazine's “Most Admired Companies” (MAC) List Relative To Those Of Non-Mac's (146 KB)
Section 5 - Public VS Private Company Findings (134 KB)
Section 6 - Emerging Patterns, Trends And Better Practices (53 KB)
Contact:
Professor Jerry Swerling
sprc@usc.edu
Director, Public Relations Sequence
USC Annenberg School for Communication
3502 Watt Way
Los Angeles, CA 90089
Phone: 213-821-1275