Impact of the Current Economic Situation on Public Relations/Communication

Recently, the USC Annenberg Strategic Communication and PR Center (SCPRC) conducted a survey on the impact of the current economic situation on Public Relations/Communication.

The aim of this study is to provide valuable just-in-time information to PR/communication departments of organizations to assist them in developing robust communication strategies.

Between January 13 and 27, 2009, nearly 200 senior level PR/communication professionals from as many U.S. organizations responded to the online survey. 61% work for companies, 27% for non-profit organizations, and 13% for government agencies. These organizations represent a non-probability sample, meaning that the results should not be inferred to apply to the entire population. However, anecdotal evidence and the experience of the study authors suggest that the results portray a reasonable accurate snapshot of the current situation.

The study reports important aspects including:

• Changes in PR/communication budgets;
• Changes in PR/communication agency fees;
• Overall changes in staff strength of PR/communication departments; and
• Changes in PR/communication compensation.

Below is more information on the survey, including the news release announcing the results and a presentation of the findings from the survey.

Survey news release

Survey findings presentation

For more information contact Jerry Swerling (swerling@usc.edu, 310.456.8045).