Strategic Communication and Public Relations Center
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ADVANCING THE STUDY, PRACTICE AND VALUE OF PUBLIC RELATIONS The USC Annenberg Strategic Communication and Public Relations Center (SCPRC) plays a leading role in the continuing evolution and expansion of the public relations profession. Created by the Public Relations Studies Program of The USC Annenberg School for Communication, the Center is one of the most ambitious efforts to date by a major American university to bridge the substantial gap between the public relations profession and the academic community that studies it.
Professor Jerry Swerling
Director, Public Relations Studies and the Strategic Communication and Public Relations Center
USC Annenberg School for Communication
3502 Watt Way
Los Angeles, CA 90089