Public Relations is the discipline through which all types of organizations communicate and build relationships with the people who are important to them. From environmentally focused social action groups to Fortune 500 companies, and from government agencies to entertainment behemoths, highly trained public relations people have assumed leadership positions.
The days when PR was a non-strategic, non-management function driven largely by publicity and special events are over. Today it is a complex, exciting, fast-growing and lucrative field that is leading the way in the use of new techniques and technologies.
Our graduates are valued by organizations around the world for their sophisticated training in cutting-edge techniques and their ability to hit the ground running. The bottom line: Your BA in Public Relations from USC Annenberg will tell employers that you are a strategic thinker, a strong communicator, an accomplished writer, a skilled mediator and a high-potential young professional.