Organizational & Strategic Corporate Communication
The Organizational & Strategic Corporate Communication Management track focuses on the strategic management of communication in profit and not-for-profit corporate settings. This track examines both the communication functions as well as the process of communication within organizations. It is particularly valuable for individuals with careers and/or career interests in human resource management, corporate communication, strategic planning, operations management, communication consulting, and other general management functions.
Courses in the Organizational & Strategic Corporate Communication track include:CMGT 500—Managing Communication (4, SpSm)
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.CMGT 502—Strategic Corporate Communication (4, Sp)
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences. This is an online course.
CMGT 503—Strategic Communication Consulting (4, FaSp)CMGT 505—Communication in Work Settings (4, Fa)
Communication consulting skills including facilitation, training, presentation coaching, benefits writing, speech writing, and communicating organizational change; consulting basics, proposals, cost estimating, and final reports.
How work settings determine communication: basic structures of communication, influence of technology, social contexts and physical space. Applications to management.CMGT 507—Information Management (4, Fa)
Develops a conceptual framework for understanding information, uncertainty, knowledge, interpretation and equivocality. Principles for managing information load, communication networks information distribution and decision making.CMGT 531—Communication and the International Economy (4, Fa)
Examines the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.CMGT 533—Emerging Communication Technologies (4, FaSp)
Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal and organizational issues related to emerging communication technologies.CMGT 535—Virtual Groups and Organizations (4, FaSp)
How electronic networks affect interpersonal and organizational communication; types of interactive media; issues related to cyberspace and virtual community; collaborative teams; business on global networks.CMGT 542—Business Strategies of Communication and Entertainment Firms (4, Sp)
Competitive analysis and strategic formulation of entertainment and communications firm; cases examine product differentiation, marketing, emerging networks and technological strategies for traditional and new media.CMGT 545—Communication and Global Competition (4, Sp)
How communication technologies are used to secure competitive advantage; how firms use communication systems to sustain effective positioning in an industry; convergence of communication industries.CMGT 570—Economics of the Communication Industries (4, Fa)
The economic forces that determine the structure and outputs of communication and media industries, including newspapers, broadcasting, cable and telecommunications.CMGT 576—Communication Strategies for Conflict Management (4, Sm)
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
Additional valuable cognate courses are offered through the USC Marshall School of Business.