Public Relations (sometimes called Strategic Communication, or Advocacy Communication) is the exciting and fast-growing discipline through which all types of organizations communicate, and build relationships with the people who are important to them. From non-governmental social action groups to Fortune 500 companies, and from government agencies to entertainment studios, highly skilled public relations people play essential roles.
The days when PR was a non-strategic, non-management function driven largely by publicity are over. Today it is a challenging, sophisticated and lucrative field that is leading the way in the use of new communication techniques and technologies.
Our graduates are valued by organizations of all types for their hands-on experience, applied training and their ability to hit the ground running. The bottom line: your B.A. in Public Relations from USC Annenberg will tell employers that you are a strategic thinker, a strong communicator, an accomplished writer, and a high-potential young professional