Faculty
USC Annenberg faculty members have extensive experience with PR firms, corporations, nonprofits, government agencies, and entertainment and sports organizations. Their titles have included:
- EVP/GM, global PR agency
- EVP/Communication, major league sports franchise
- CEO, powerhouse entertainment industry PR agency
- VP/Communication, Fortune 500 company
- VP/Communication, major non-profit organization
Public Relations faculty members include:
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Jerry Swerling (swerling@usc.edu)
Principal of Swerling & Associates, Communications Management and Organizational Consulting; former executive vice president and general manager, Porter/Novelli, Los Angeles; named Public Relations Person of the Year 2000 by the Los Angeles Chapter of the PRSA. Director of the Annenberg Center for Strategic Public Relations. |
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Jennifer Floto (floto@usc.edu)
Former vice president/creative director of Ketchum Public Relations, former vice president/group manager for Manning Selvage & Lee Public Relations/Los Angeles, winner of PRSA's Silver Anvil Award. |
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Burghardt Tenderich (tenderic@usc.edu)
Teaches and writes about public engagement and social media; 20 years-experience in marketing and communications in the information technology and internet industries. Previous positions include General Manager, North America, for Bite Communications, Vice President, Public Relations at Siebel Systems, and Senior Vice President & Partner in technology PR agency Applied Communications. |
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Kjerstin Thorson (ksthorso@usc.edu)
Research interests include the role of digital media in political persuasion, mobilizing young people through social media, and the changing nature of citizenship; former member of corporate communications team at Martha Stewart Omnimedia. |
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Jian (Jay) Wang (wangjian@usc.edu)
Scholar and consultant in the fields of strategic communication and public diplomacy; formerly with McKinsey & Company, and has taught at Purdue University and the Chinese University of Hong Kong. |