January 27
CPD Conversations in Public Diplomacy: Nation Branding at Expo Shanghai 2010
SOS B40, 12 noon | |
The
USC Center on Public Diplomacy is pleased to host CPD University Fellow and Annenberg professor
Jian (Jay) Wang to speak about nation branding at the Expo Shanghai 2010. The World Expo, founded in 1851, is now a mega, global event where countries showcase their culture and innovation. With a record 192 official participant countries and 50 international organizations, Expo Shanghai 2010 attracted approximately 70 million Chinese visitors from across the country. In this project, Professor Wang will discuss his findings and screen some of the video diaries using the construct of “brand experience” as he explored and examined how countries pursue nation branding at Expo Shanghai and how Chinese visitors experience the branded country pavilions. To view the video conversations from Expo Shanghai, which include Brazil, China, France, India, Israel, Japan, Saudi Arabia, South Africa, South Korea, Spain, Sweden and the United States, please
click here.
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