The Norman Lear Center and  frog design co-sponsor an informal panel that will take a cross-disciplinary look at how attention works. It will examine how shrinking attention-spans and the commoditization of attention shape our culture for good and for ill; how the attention economy is informing new business models in advertising, media, and design; and how the imperative to grab and hold attention is as old as communication itself. Panelists include Richard A. Lanham, professor emeritus of English at UCLA and author of The Economics of Attention: Style and Substance in the Age of Information, and David Merkoski, associate creative director at frog design. The discussion will be moderated by Norman Lear Center director Marty Kaplan. RSVP required. To RSVP, email enter@usc.edu.

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