April 17, 2004

The Monarchy as a Brand: Some Communication Principles
USC Faculty Club, 7 pm
Annenberg and Marshall are honored to welcome Stephen A. Greyser, Richard P. Chapman Professor Emeritus of Business Administration, Harvard University to USC. Please join us for dinner and this special presentation at the USC Faculty Club Saturday, April 17th at 7pm for this occasion. Greyser will be speaking on The Monarchy as a Brand: Some communication principles. Greyser has served as editor and research director, Editorial Board Secretary, and Board Chairman for the Harvard Business Review, and was Executive Director of the Marketing Science Institute for eight years.


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