GAP Studies

The Generally Accepted Practices (GAP) survey provides practitioners with practical information they can use to better manage the communication functions in their organizations; identifies best practices against which they can benchmark their own organizations; and pinpoints trends to be aware of as they plan for tomorrow. In particular, the GAP study provides industry data on budgets, resource allocation, agency relationships, use of social media, reporting relationships and areas of responsibility. 


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GAP VII

Previous GAP Reports