GAP Studies

The Generally Accepted Practices (GAP) survey provides practitioners with practical information they can use to better manage the communication functions in their organizations; identifies best practices against which they can benchmark their own organizations; and pinpoints trends to be aware of as they plan for  tomorrow . In particular, the GAP study provides industry data on budgets, resource allocation, agency relationships, use of social media, reporting relationships and areas of responsibility.

Download GAP VIII


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GAP VIII (added June 16, 2014)

GAP VII

Previous GAP Reports