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2009 Public Relation and Communication Generally Accepted Practices (GAP VI) Study

Thanks for visiting the USC Annenberg GAP VI survey site.

The Generally Accepted Practices (GAP) study is the most comprehensive, must have, free source of mission critical information on best practices in budgeting, organization, evaluation, etc.

Participate in GAP VI and we’ll send you a free, tailored report showing how your organization compares with many others.*

If you want that seat at the table, or have it and want to keep it, you must have this data.

The better the data we receive, the better the data we can provide you with, so please complete the entire survey.

It should take you about 20 minutes to complete the questionnaire. The result will be well worth the time invested.

Please urge senior level communicators in other organizations to participate, too. The more responses we receive the better the data we’ll send you.

The information you provide will be combined with all other respondents’ and no organization-specific data will be disclosed. We will not sell or share your data or email address.

There are several ways to participate:

1. EITHER complete the on-line version by clicking the button at the bottom of this page, or by cutting and pasting into your browser address bar this link: http://annenberg.usc.edu/scprcsurvey  

(NOTE: You can leave and re-enter the on-line survey as often as you like but must always do so from the same computer.)

2. OR, download a hard copy by clicking here

➢ Complete the hard copy questionnaire.

➢ Submit survey by any one of the following methods: 

✓ Fax it to 310-456-5805

✓ Mail it to Jerry Swerling, USC Annenberg, 3502 Watt Way, Los Angeles, CA. 90089-0281, or

✓ Scan it and send it as an e-mail attachment to sprc@usc.edu

EITHER WAY PLEASE COMPLETE THE ENTIRE SURVEY SO WE CAN BETTER MEET THE PROFESSION’S NEED FOR RELIABLE DATA.

For any queries please write to sprc@usc.edu

* The extent of comparability and specificity in the report will depend on factors including total number of respondents, number of respondents in each category (i.e. revenue, industry, scope of responsibilities, type of organization, etc.), statistical reliability, etc.

ENTER USC ANNENBERG GAP VI ONLINE

DOWNLOAD USC ANNENBERG GAP VI PDF