USC Annenberg's research and programs touch upon many facets of communication, journalism, public relations and public diplomacy. Our work is guided by three strategic principles:
Innovation,
International and
Impact.
These principles, which are powerful forces in any environment undergoing significant change, are also key to understanding and guiding tomorrow's communication revolution.
Here is how we interpret and implement the three "I's" at USC Annenberg:
- Innovation. USC Annenberg's deep commitment to strategic change and social transformation is evident in our analyses of network theory, international communication, digital technologies, and the links that bridge entertainment and the public sphere. By training journalists to become expert specialists in their field and actively exploring an environment of rapid transformation in traditional media, USC Annenberg is helping guide the future of the news industries and define the role of the journalist in today's media society.
- International. USC Annenberg is a center of academic progress and industrial advancement in one of the world's great media capitals. Our location allows us to operate from a position of strength within an increasingly global society, taking cues from researchers around the world to advance knowledge in fields in which an international perspective is increasingly crucial.
- Impact. The work of USC Annenberg's respected research centers and programs contributes significantly in areas of public policy, entertainment, journalism, international relations and the social sciences. We dedicate ourselves to creating all-important links between these worlds to help our students, faculty and alumni integrate innovative ideas and applications that impact academia and the communication industries.
These three principles result in exciting courses, cutting-edge research and the atmosphere of achievement present at USC Annenberg.